STRATEGY
IDEATION
DESIGN

EVENT | New York City, NY

A larger-than-life pop-up photo booth experience in the heart of Times Square celebrating Beats by Dre’s new Colors product line.

The Beats by Dre Pop-Up in New York City invited visitors to declare what they aspire to “b” by casting their images on the giant digital billboards in Times Square. Not only did the structure need to function flawlessly regardless of weather, it also had to be delivered, assembled, occupied, disassembled, and removed in less than 24 hours, in the heart of Manhattan. The client also needed smaller versions of the experience for 8 different venues just days after the Times Square event. To achieve a comprehensive solution, we created a modular system with each individual component designed to function both as a section of a larger installation and as a self-contained photo booth. This was not only practical, but it ensured the client would be able to use the design long after the Times Square event.