CORPORATE & PUBLIC EVENT | MINNEAPOLIS, MN

A cool collection of authentically “North” corporate and general public activations celebrating the unique hyper-local product partnership between Target and Askov Finlayson.

When thinking of retail experiences, a pop-up A-frame cabin on a hilltop in the middle of a brisk, picturesque winter landscape probably isn’t top-of-mind. But when you’re in the North, that’s just how things roll. Over the course of 4+ hours, over 1,500 hardy women, men, and children would trek across Minneapolis’ Theodore Wirth Park to engage in some outdoor winter fun like larger-than-life bubble hockey, dog sledding, and a tube-in movie theater, to name a few. Both the corporate event and the general public event embodied the Minnesota spirit that inspired Askov Finlayson’s North product line (a brand of clothing and accessories for people who explore the outdoors in all seasons), and the brand’s new partnership with Target.