where have all the people gone? Basic tactics hold that when you have an advantage you press it, and when your opponent has a disadvantage you exploit it. Unfortunately, short-term goals and bottom-line thinking seem to have replaced the

Where Have All the People Gone?

Short-term goals and bottom-line thinking have replaced some key principles necessary for a compelling brick & mortar retail experience.  

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Karen Newman
Feeling is Believing! In a time when brand marketing investments seem to be prioritized for virtual/digital innovation over physical engagements, it begs the question of whether or not our future will be one where simply seeing is believ

Feeling is believing!

With a rise in brands prioritizing virtual/digital innovation, opportunities are being left on the table for engaging our senses beyond sight alone.

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Karen Newman
Preparing for Change in Healthcare Experience With the exception of technology/techniques/drugs, which are constantly changing, Healthcare as an experience has remained largely unchanged throughout the lifetime of anyone reading this. W

Preparing for Change in Healthcare Experience

Beyond the latest and greatest treatments and technologies, the current Healthcare system has left a lot on the table from an experience design perspective.

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Karen Newman