An immersive showcase celebrating the rich history, culture, and future of the Minnesota United FC and their new home, Allianz Field.

Being a true fan is as much about being a part of a team’s culture as it is about loving the sport itself. Whether your game day ritual is donning the colors and kicking back at home with family and friends in front of the TV or singing yourself hoarse with 30,000 other fans at the stadium, true fans get involved. With construction on Minnesota United Football Club’s new stadium (Allianz Field) well underway, the organization wanted to provide season ticket holders and fans with a way to get involved. This took form as an experience/preview center that would generate excitement about the team while offering a glimpse of what their experience in the new stadium will be like.

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